Entrepreneurship School for Scientists and Engineers

October 15-19, 2018

São Paulo, Brazil

ICTP-SAIFR/IFT-UNESP

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This workshop a one-week intensive course aimed at students studying a STEM subjects in Brazil, and for those who are interested in gaining entrepreneurial skills with the view to commercialise scientific ideas or inventions. The workshop will focus on three main areas; agriculture, health and education and commercially viable technology/ scientific inventions in those areas.

The students who attend will have the opportunity to explore the connection between science and business, and how that relates to the three areas noted above. Sessions will be delivered by experts in business and the focus topics from within Brazil, and internationally. In addition to focusing on specific areas of science, the workshop will also introduce topics that are fundamental to business. Topics include intellectual property (IP) and patenting, business plan fundamentals, technology readiness levels, market analysis, business financials, presentation and pitching skills and several others. Students will also have the opportunity to practising their pitching skills through a group project and a pitching competition at the end of the week.

More information on the entrepreneurship school, including the programme, will be available soon. In order to have an idea of the kind of activities that take place during the course, please visit the home-page of the first edition of this event at http://www.ictp-saifr.org/entrepreneurship

Organizers:

  • Nathan Berkovits (ICTP-SAIFR & IFT-UNESP, Brazil)
  • Rodrigo Fernando Costa Marques (IQ-UNESP, Brazil)
  • Surya Raghu (ET-CUBE, USA)
  • Linsey Clark (IOP-London, UK)
  • Vanderlan da Silva Bolzani (AUIN/UNESP, Brazil)
  • Rita de Cassia Cortazzi Costoya (AUIN-UNESP, Brazil)

Webinars

Webinars from the Institute of Physics (IOP)
To complement the advertised training, the IOP has designed a series of short online courses to assist aspiring entrepreneurs with some of the most important areas of business. The short courses will introduce students to specific areas of business and the basic underlining principles of those areas. The short courses are a great way of building up knowledge before attending the entrepreneurship workshop in October.

The first course focuses on marketing for start-ups. Scientists can often find themselves with a brilliant idea, one that could solve the problems of their community, but are unaware of how to take their business idea to the market place. One fundamental consideration in this process is marketing and within that comes several questions. What approach is best? Who is the customer? How do businesses promote their product? What is the Unique Selling Point? These are just some of the questions that start-ups may find themselves asking, and our five-part online course can help answer those questions

Marketing for start-ups

Session one – A lean approach to start-up

This session introduces and contrasts two approaches to setting up a business; the waterfall and the lean approach. The lean approach provides a foundation for the marketing sessions which follow and provides a process which can lower the risk of your start up failing. The lean approach is intimately linked to your market and involves your customers in your business right from the start. Understanding these two approaches will allow you to approach start up in a wiser, more agile way.

Suggested reading: Where good ideas come from by Steve Johnson, The lean start-up by Eric Ries, Business model generation by Alexander Osterwalder and Yves Pigneur

To view the recording of this session, please register via the link provided.

Session two – Crossing the chasm

Geoffrey Moore has written widely on how to market and sell novel or disruptive high tech products to mainstream markets. This session will summarise the powerful marketing theory which underpins how to do this. This is essential knowledge for any tech entrepreneur. By segmenting the market into well-defined actors and groups, we can understand how to go from no traction to mainstream market penetration.

Suggested reading: Crossing the Chasm by Geoffrey A. Moore

To view the recording of this session, please register via the link provided.

Session three – Identify your market, know your customer

What if your product has customers in different markets? What do you do? The capacity of your company and your market knowledge dictate that you will probably only be able to focus on one market, especially at the beginning of your entrepreneurial journey. It’s easy to waste time thinking you can develop lots of markets. This session explores how to identify your beach head market, and having identified your beach head, how to get into the minds of your customers by building customer personas.

To view the recording of this session, please register via the link provided.

Session four – From persona to MVP specification

It is important for all businesses to understand their USP’s. What really is the value in your business? Are you aligning the value you are building in your company with the needs of your customers? Are you confusing features with value? Investors are extremely good at seeing through a business and identifying the value in an investment proposition; entrepreneurs can gain much by understanding how they think.

Suggested reading: Disciplined entrepreneurship by Bill Aulet (for session three and four)

To view the recording of this session, please register via the link provided.

Session five – Promote your product

You have a product, you know who your customers are and you have product market fit. How do you get your product in front of your customers? This session will focus on inbound and channel marketing, solution selling, generating content, and the power of social media and the importance of face-to-face meetings.

Suggested reading: Common sense direct and digital marketing by Drayton Bird and in bound marketing by Brian Halligan and Dharmesh Shah

This online session will take place on Tuesday 20 February at 15:00 GMT. Please register to attend via the link provided, all joining information will be provided once registration has been completed.

Another area that is important in business but may be an area that new businesses find challenging, is intellectual property (IP) and patenting. This can be a challenging but essential area that all new, and indeed existing businesses, need to work with. The laws and regulations surrounding IP and patenting differ from country to country however, what this course can do is provide an introduction to the topic and provide a good foundational knowledge going forward.

Intellectual property for technology entrepreneurs: a short course in protecting innovation and using to support your business

Session one – What is IP, and why should you care?

The webinar will take place on Tuesday 27 February at 15:00 GMT. Please register to attend the session, all joining information will be provided once registration has been completed.

Session two – Identifying and protecting your IP

The registration for this session will open shortly, please check back at a later date.

Session three – Using IP: how to extract the value in IP

The registration for this session will open shortly, please check back at a later date.

Session four – Identifying and respecting others’ IP

The registration for this session will open shortly, please check back at a later date.

Session five – Agreements, transactions and disputes

The registration for this session will open shortly, please check back at a later date.